As the saying goes, "one year depends on luck, ten years depends on management, and a hundred years depends on culture" With the acceleration of the process of economic globalization, more and more enterprises are facing increasingly fierce market competition, and they fully realize the importance of building corporate culture to enhance the core competitiveness of enterprises. The motivation and cohesion of an enterprise come from corporate culture.

Now more and more new information in the society, new ideas like a storm like a dizzying, before the exhibition of every employee is deeply aware of their own deficiencies and the rapid development of enterprises, the desire to learn, the urgency is more intense, the construction of corporate culture is also imminent, with the introduction of a series of advanced concepts, to create a harmonious enterprise, employee home, team construction, etc., in the final analysis is the leading role of corporate culture.

 From the beginning of the construction of the corporate culture of the group company, in the penetration and practice of both corporate philosophy and behavior recognition, good results have been achieved, such as: "to be loyal to the enterprise, to be sincere to customers, to be fine in operation, to be strict with themselves" The basic ethics of employees can be said to have been deeply rooted in the hearts of the people. The concept of Zhan Gao's corporate purpose, lifeline, outlook on life and so on, which fully reflects the unique charm of cultural construction.

Corporate culture is the sum of the ideals and beliefs, values, management systems, codes of conduct and ethics of all employees within the enterprise in the long-term production and operation process. We take all employees as the object, through publicity, education, training and cultural entertainment, friendship and other ways, in order to maximize the unity of employee will, standardize employee behavior, cohesion of employee strength, for the overall goal of the enterprise. It is hoped that through the future corporate culture, we can stimulate and unite the sense of belonging, enthusiasm, initiative and creativity of employees with greater intensity, and create the soul and spiritual pillar of the enterprise. 

Practice shows that corporate culture will gradually penetrate into the organizational structure, rules and regulations of enterprises and the behavior of employees, and will be the soul and lasting driving force of modern enterprises. Condensing people with image culture; baptizing people with safety culture; improving people with learning culture; and inspiring people with amateur culture is the corporate culture concept of exhibition.